BOSTON, MA – Shawmut completed the first New Balance U.S. Global Flagship Store at Boston Landing. Shawmut worked with designer Elkus Manfredi Architects to combine modern design with electronic and digital engagement.
Construction of the 6,566-square-foot store, located at 140 Guest St. in Boston’s Brighton neighborhood, reflects the company’s tradition while adding modernization and exclusive showcasing of both the manufacturing process as well as the resulting products. The store includes a large running impact display, digital screens, a Made.Boston demonstration and show assembly area, NB1 Customization Bars, and a Strava NB Run Club live feed.
“It was an exciting experience to work on such an innovative retail concept,” said Greg Skalaski, vice president of retail at Shawmut Design and Construction. “It was an honor for our team to create a space that showcases New Balance’s story and pays tribute to their storied heritage and spirit.”
The store’s design features natural and industrial materials throughout such as wood, concrete and metal, which provide a neutral backdrop that allows the products to stand out.
“This store represents a huge shift for New Balance, and a real transformation of the retail experience for our consumers,” said Mark Johnson, Global Director of Visual Merchandising for New Balance. “We have created a space that allows for deeper engagement with consumers and athletes to facilitate clear, consistent storytelling that will truly elevate the energy and momentum behind our brand.”
Boston Landing is a 15-acre parcel in the Allston-Brighton neighborhood of Boston that is being developed by NB Development Group, LLC.