Photo credit: Starbucks
Starbucks Reserve Roastery New York debuted in the Meatpacking District as the second Roastery in the U.S. and fourth in the world, boasting nearly 23,000 square feet of space that includes the roastery itself, coffee experience bars, Arriviamo cocktail bar, Princi bakery, and retail area. Shawmut collaborated extensively with the Starbucks and Gensler teams to transform the three floors into a fully immersive experience for guests, including installation of the Roastery’s centerpiece: a 30-foot copper cask.
Excerpt from CNBC.com
The New York location is just one of six Roasteries expected to be open before 2020. So far, Starbucks has locations in Seattle, Shanghai and Milan. Roasteries in Chicago and Tokyo are slated to open in 2019.
Each Roastery features unique art made just for the location. At the New York location, Brooklyn artist Max Steiner created a 10-foot, 2,000-pound copper two-tailed siren that appears to be emerging from water, echoing Starbucks' logo.
The centerpiece of the New York Roastery is a 30-foot copper cask.
This roasting plant is the largest of its kind in Manhattan and will roast more than 1.5 million pounds of coffee each year. These beans will be used in-store and will be shipped to other Starbucks locations to be used in beverages.
Starbucks tailors the design of each Roastery to the city that it is built within. As a nod to the historic meatpacking district, bags of green coffee beans will make their way from the cellar below via hooks on a conveyor belt on the ceiling, mimicking how a butchery would have operated in the area.