BSE Global, the parent company of Barclays Center and the Brooklyn Nets, unveiled its newest premium lounge, Crown Club, during the Nets home opener on Sunday, Oct. 24, in partnership with global restaurant company Major Food Group (MFG) and renowned interior designer Ken Fulk, who has collaborated with MFG on seven restaurants, including Sadelle’s and the Las Vegas and Miami outposts of Carbone. The renovation was led by Shawmut Design and Construction.
Crown Club is located just steps from the basketball court and easily accessible from the best seats in the house. The name Crown Club is a nod to the rich history of Brooklyn, the borough of Kings. In celebrating the legacies of the Brooklyn greats, the Nets have paid homage to artists like Jean-Michel Basquiat and Biggie Smalls, who have invoked the crown in their works.
While becoming a true destination for memorable and luxurious dining experiences at each Nets game, Crown Club offers premium ticket holders the same flexibility and variety as a traditional courtside club. The 7,700-square-foot area captures that of an exclusive destination that transports to another world. The space has been reimagined as a grand residence complete with a living room, dining room, an intimate salon and a fully stocked pantry. Dark paneled walls, layers of rich fabrics and parquet floors set the stage for a pre-game cocktail, a decadent dinner or a night of intrigue.
“We set out to create the finest restaurant experience in a sports and entertainment arena and Crown Club is exactly that,” said John Abbamondi, CEO of BSE Global. “This new space will change the way our industry thinks about the courtside experience and we are excited to debut Crown Club for the 2021-22 NBA season in partnership with MFG and Ken Fulk.”
“The Brooklyn Nets have made it clear that they intend to be the greatest,” said Jeff Zalaznick, MFG Co-Founder. “Every aspect of the arena should be no less ambitious. I can’t wait to eat Spicy Rigatoni while watching a team of All-Stars take the court.”
"We wanted to create an experience that would land Crown Club in the archives of New York nightlife," said Fulk. “We set out to create a cinematic environment—dark, moody, elegant and unapologetically glamorous—that instantly sets the stage for unforgettable nights out amid the bold-faced names of our time.”
Befitting MFG’s pedigree, the servers, glassware and theatrics have all been meticulously considered, and the food will be some of the best in town. Crown Club will provide à la carte dining, a unique experience rarely found at courtside clubs. Both the environment and culinary program are designed to rotate between MFG’s iconic restaurants and other celebrated concepts from some of New York City’s most beloved eateries. Levy, the arena’s food and beverage partner, will coordinate operations closely with MFG as part of the arrangement.