From successful store openings in the middle of the pandemic to strong holiday sales in 2021, retailers have a lot to be bullish about in 2022.
New concepts that are interactive and immersive are what draw people in, appealing to and filling their need to be entertained. From thoughtful design and construction to the creative display of merchandise within the space, Shawmut-built stores that opened during the pandemic have hit the mark.
At the Bucherer 1888 TimeMachine on 57th Street in New York, bars on each level of its flagship allow customers to relax—enjoying coffee, wine, or whiskey—and take in the luxurious watches, fine jewelry, and content on the high-tech video installation. Replacing traditional cases are social seating and lounge areas for more organic and natural customer and associate interactions.
At the Tower Theatre flagship store in downtown Los Angeles, the leading tech retailer has reinvigorated one of the city’s iconic historic theaters from 1927. Just walking through the space is a full experience for customers—the walls, central dome, and ornate ceiling with restored original plaster elements enhance and honor the history of the building. On top of this, the tech retailer hosts free daily sessions led by its team and members of the local creative community, teaching practical skills using its products.
Key to retailers’ success is not only drawing customers in, but keeping them coming back. Brands have proven that they can achieve this, and it will be exciting to see what new approaches debut in 2022.
By Jim Scarpone, Director