Photo credit: Alo Yoga
After completing Alo Yoga’s Santa Monica and The Grove LA stores, Shawmut partnered with the brand to bring its first East Coast location to life. Housed in a 100-year-old building, the three-story outpost includes retail space, a yoga studio, and café, with exposed structural elements throughout to embody Alo’s signature natural look. The space features custom elements including accordion wood sliding partitions around the yoga studio and concrete elements and pental quartz countertop at the beverage bar.
Excerpt from Well+Good
Two years after opening its first brick-and-mortar flagship store in Beverly Hills, CA, Alo Yoga—known for its Instagrammable and handstand-able activewear (thanks to the jet-setting crew of influencers who model their clothes around the world)—is growing its East Coast presence with an IRL location in New York City. On June 8, the buzzy brand opens its Soho doors to New York yogis. Come for the chic, performance-driven pieces; stay for mindful activations (think yoga classes, meditation, matcha, and kombucha on tap) and community-driven classes and workshops.
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At 15,000 square feet, Alo’s Soho location has nearly triple the square footage of its Santa Monica store—and the Alo team intentionally designed it to house high-vibe communal experiences. “Even though it has our thumbprint, if you will, of the Los Angeles stores, we’re [opening the New York stores] understanding that the way people live here is a little different than Los Angeles,” explains Harris.