Photo courtesy of Watches of Switzerland
Watches of Switzerland’s first U.S. flagship opened in New York’s SoHo, premiering a new design developed in collaboration with MNA. The 8,000-square-foot space includes a fully functional bar created in partnership with Death & Co.—one of New York’s most influential cocktail lounges—and a library filled with books curated by Esquire Magazine’s fashion director. Enhancing the existing elements of the original ironworks building, Shawmut restored the wood floors, original columns, and exposed brick.
Shawmut is also partnering with Watches of Switzerland on its second New York location at Hudson Yards.