Moose Knuckles

New York, NY

Type of Project: Fit-Out
Duration of Project: 12 Weeks
Square footage: 7,000 sf
Partners: O’Neil Langan Architects

Noteworthy: Focal points of the new space include Blue Bahia Marble Vitrine display cases, a snow-white terrazzo floor, and mirror ceilings. Shawmut preserved two prominent elements of the preexisting space—the cast-iron columns and marble staircase—cleaning and sealing the columns and refreshing the staircase handrails and stringer with a black satin finish. The shopping experience is enhanced with multi-level screen displays, one which livestreams the Northern Lights—Shawmut oversaw the installation of an LED wall measuring 20’ wide and 15’ high and another wall with two rows of five 65’’ screens.  The unique fitting rooms have a one-click privacy setting, which changes the see-through glass to fogged. A VIP room hidden in the basement creates a mellow and cool ambiance for guests to relax. In addition, the store boasts a two-story kinetic feature that encompasses a running train model, moving gears, a miniature replica of Drake on Toronto’s CN Tower, and a dumbwaiter that transports Moose Knuckle coats from the lower level to the main floor.

Awards: NYCxDESIGN Award in the Large Retail category

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